5 Creative Ads that Make You Go 'WOW'
Here Are My 5 All-Time Favorite Ads.
Growing up as a passionate, die-hard cricket fan, I have always appreciated creative ads.
This is because watching boring, monotonous ads with lifeless slogans and jingles that make your ears bleed over after over becomes an incredibly painful experience.
Here are five ads that make me go, ‘WOW! This is what ads should be like’:
5. Metro Trains: Dumb Ways to Die (2012)
‘Dumb Ways to Die’ is perhaps the most creative way in which a public service message has ever been shared.
The song by Metro Train Melbourne is about dumb ways to die – for instance, by taking off your helmet in outer space or by keeping rattlesnake as a pet.
But in the end, the message is clear: the dumbest way to die would be driving through a railroad sign, or standing on the edge of a platform, or crossing over a train track.
4. Fevicol: Pakde Rehna, Chhodna Nahin!
Who doesn’t love Fevicol ads? The cliff-hanger ad has to be my favourite (out of all the ones I have watched).
A few carpenters watch a movie scene where the heroine holds her lover hanging from the bridge and frantically shouts ‘Pakde Rehna, Chhodna Nahin!’.
As one of the irritated carpenter picks up Fevicol from the TV, the hero falls off. Funnily enough, the hero still hangs in there on the second TV (from which the Fevicol wasn’t taken off).
3. CRED: Indiranagar Ka Gunda (2021)
Being a fan of Rahul Dravid, this ad had to be a part of this list.
In this commercial Cred, a credit card bill payment app, managed to do what some of the fiercest bowlers in world cricket could not do – make Rahul Dravid lose his cool.
The gentle, mild-mannered, ever-friendly Rahul Dravid shouting like a maniac and smashing rear-view mirrors was a great spin on his persona.
2. Anheuser-Busch: Whassup (1999)
The Whassup campaign was one of the first campaigns to ever go viral. It cut across cultural barriers to become one of the most memorable campaigns ever.
The ad features a group of friends connecting on a group phone call while drinking beer and watching the game. Hilarity ensues as more friends pick up the phone and yell ‘WHASSUP!?’.
It is a great example of how silly and informal an ad can be.
1. Cult.fit: Fitness Is Not an Option (2021)
This ad draws humour from the iconic last scene from Dilwale Dulhaniya Le Jaayenge starring Shahrukh Khan and Kajol.
It starts with Bauji telling the heroine to go live her life in the iconic words ‘Ja Simran Ja. Jee Le Apni Zindagi’. Simran dashes towards the moving train to hold the outstretched hands of Raj. In an anticlimactic turn of events, she gives up and tells the love of her life that she’ll catch up with him later.
Do check out these ads on YouTube and let me know your favourite ads in the comments section.